The M-Rotor is referenced in a subliminal message within the first video posted on http://thisismymilwaukee.com

From the screencapture above:

* FACT

Do not remove the M-rotor. Do

not push on the M-rotor in an

attempt to re-seat during spin-up

or cross-spin. In the event of a

successful re-seat, catalogue

"leaks" (real and anticipated)

and jettison all affiliated

personnell. Do not feel upset

or confused-the re-seat was

successful.